OBSCURA FURNITURE
Furniture reimagined as relic.
PRELUDE: THE MYTH
No website. No address. No logo. Just a number, a photograph, and the echo of craftsmanship too proud for marketing. Obscura wasn’t built to sell furniture — it was built to test faith. If you called, you deserved to own one.
ACT I: THE OBJECT
Each piece was photographed like evidence — not of design, but of devotion. No clutter, no props, no context. Light fell like scripture. Every shadow calculated to make the object feel older than its maker.
ACT II: THE CULT
The ad ran once — a single page in a luxury magazine. No headline needed to shout. Just a whisper: Artifact Awaits. Collectors called not because they wanted a chair, but because they wanted to know what kind of person would advertise like that. It became folklore among designers — a myth that existed between phone calls.
ACT III: THE SILENCE
There was no brand story. No digital trail. Just a voice on the other end of the line, speaking in calm precision: “Yes. We still build them.” That was the sale. Obscura became more than furniture — it became a belief system carved in walnut and restraint.
Credits: Concept, art direction, photography, copy and typography by Arash Giani.
Catalogue No. 006 / SIGNA ARCHIVE / OBSCURA FURNITURE SERIES / 2025