AION
The Code of Life.
PRELUDE: THE PURPOSE
Biotech branding was built to comfort — sterile blues, smiling doctors, safe typography. AION rejected all of it. Their mission wasn’t to heal, but to rewrite the script of existence. This wasn’t healthcare. It was authorship.
ACT I: THE ORIGIN
In Greek, Aion means eternity — an unending cycle, a life without decay. We transformed that mythology into a signal of permanence. AION would not resemble a lab. It would resemble inevitability. The tagline Code of Life became both doctrine and design principle. Black and warning-magenta replaced pastel reassurance. The mark itself read like code: AI → Intelligence. IO → Input / Output. ON → Activation. AION wasn’t a logo. It was a command.
ACT II: THE SYSTEM
Every object in the brand behaved like part of a larger machine. Business cards were surgical — no ornament, no sentiment. Vehicles streamed data across their skins like living circuits. The building signage glowed like an interface — black monoliths pulsing in warning light. Lab coats became vestments. Staff became operators. The identity didn’t represent science — it executed it.
ACT III: THE INEVITABLE
AION launched not as a company but as a cultural virus — replicating through design, spreading through every medium it touched. It refused empathy and found something purer: control. AION does not treat. AION rewrites. AION is the Code of Life.
Credits: Concept, naming, identity design, and art direction by Arash Giani.
Catalogue No. 008 / SIGNA ARCHIVE / AION BIOTECHNOLOGY SERIES / 2025