BUMBLE
A dating app reimagined as divine unemployment.
TPRELUDE: THE FALL
Love got automated. The algorithms took over, and Heaven’s oldest employee found himself out of a job. After centuries of misfires, hangovers, and heartbreaks, Cupid was finally let go — effective immediately. The angels called it “modern efficiency.” He called it Tuesday.
ACT I: THE TERMINATION
We imagined a world where divinity had performance reviews. Our Cupid isn’t cherubic — he’s unemployed, hungover, and slightly radioactive from heartbreak. His wings are shedding. His halo flickers. The arrows are blunt. Shot documentary-style, every frame captures the divine tragedy of a man outsourced by an app.
ACT II: THE REBRAND
Instead of pity, we built satire. Typography in hazard yellow, industrial — like a construction notice on the gates of Eden. The tone? Dry as bureaucracy. “POSITION CLOSED.” stamped like HR paperwork across the face of a fallen god. It wasn’t about Bumble’s success — it was about love’s obsolescence.
ACT III: THE LEGACY
The campaign became an urban folktale — shared across feeds, stitched into memes, debated in comment sections. Cupid became a symbol of every job lost to progress, every myth fired by technology. And maybe that’s what love is now — not divine chaos, but an algorithm that finally learned how to aim.
Credits: Concept, direction, copy and photography by Arash Giani.
Catalogue No. 004 / SIGNA ARCHIVE / BUMBLE: POSITION CLOSED SERIES / 2025