From Ink to Signal
A life built on curiosity, chaos, and communication.
Prelude
My story begins on film. My father captured this photo with his old Leica — a split second of mischief, frozen in perfect focus. I like to think that’s when everything started. The camera saw curiosity before I had words for it. Since then, my life has been about that same pursuit: finding patterns, breaking them, and rebuilding them into something that feels alive. Design just became the language I used to translate all that chaos into clarity.
Act I: Before Design
I was the kind of kid who didn’t follow instructions. I rewrote them. LEGO manuals, toy blueprints, even family rules were all optional. I’d take things apart just to understand the logic behind them. My parents called it curiosity, teachers called it trouble. I called it truth. I wasn’t trying to break things, I was trying to see what made them real. The computer became my first portal. A glowing Pentium III tower that whispered secrets in HTML and Photoshop 5.0. That’s where design found me, not as art but as control. The ability to bend pixels, provoke emotion, and alter how people see.
Act II: The Education of Chaos
When I entered design school, I thought I’d learn how to create beauty. Instead, I learned how to weaponize it. Typography wasn’t just letters, it was tone. Composition wasn’t order, it was psychology. Between 3 a.m. critiques and caffeine-fueled all-nighters, I realized I didn’t fit the mold of a designer. I wasn’t chasing trends, I was dissecting human behavior through visuals. While others played safe, I chased the uncomfortable. I wanted my work to haunt, seduce, and stay in someone’s head long after they scrolled past it.
Act III: Now, The Signal Era
Today I build worlds disguised as brands. Each project is a story engineered to trigger emotion, not admiration. I call it signal architecture: decoding how people feel, then designing the frequency that reaches them. From chocolate bars that question morality to campaigns that flirt with the divine and profane, my work isn’t about perfection. It’s about power. Because design, at its core, is communication warfare, and I’ve spent my life learning how to win it beautifully.