BRAND MYTHOLOGY
August 2025
Brands aren’t selling products anymore — they’re selling belief systems. The best ones don’t just advertise; they evangelize. They don’t release campaigns; they tell creation myths. A brand with true gravity feels less like a company and more like a religion — complete with relics (products), rituals (unboxing, posting, wearing), and prophets (founders, influencers, designers).
Mythology gives brands immortality. Nike isn’t shoes; it’s heroism. Apple isn’t tech; it’s transcendence through design. Supreme isn’t clothing; it’s forbidden access. Every logo is a sigil, every ad a sermon dressed in Helvetica.
The psychology is simple but dangerous: people crave meaning more than merchandise. A strong brand doesn’t compete in markets — it competes in minds. It makes belief addictive. When done right, branding stops being communication and becomes conversion. The product just happens to be the shrine.