YEGI PMU

YEGI, a permanent makeup artist, aimed to attract a more upscale clientele and establish brand consistency across all platforms. The goal was to create a refined and cohesive brand identity that would position her services in the luxury beauty market.

I developed a comprehensive brand guideline, colour palettes, typography, and visual styles to maintain consistency. To enhance her marketing efforts, I designed a custom social media templates and created multimedia assets, including promotional videos optimized for platforms like TikTok to maximize engagement.

This campaign elevated YEGI’s brand image, attracting high-quality clientele and strengthening her presence in the luxury beauty market. A TikTok commercial alone achieved over 16,000 daily impressions, successfully expanding her reach and reinforcing her position as a premium service provider.