Selexis

Selexis aimed to promote its proprietary SUREtechnology Platform™ to investors and stakeholders, highlighting its critical role in advancing pharmaceutical research. The challenge was to create a visually compelling and strategically targeted campaign that effectively communicated the platform’s innovation and industry impact.

I developed a design strategy that incorporated DNA strands imagery and cutting-edge technological theme inspired by the movie Matrix, reinforcing Selexis’s leadership in biotech innovation. This campaign was further amplified through targeted paid advertising, ensuring maximum visibility and engagement among potential investors and industry professionals.

The campaign successfully elevated awareness of the SUREtechnology Platform™, positioning Selexis as the leader in pharmaceutical research and innovation.